A Reexamination of Deindividuation in Synchronous Computer-Mediated Communication

L.H. Coleman, C.E. Paternite,  & R.C. Sherman

           Classical deindividuation theory has been posited as a useful framework for understanding certain cognitive and behavioral changes commonly seen in computer-mediated communication (CMC).  Participants in CMC discussion groups were significantly more immersed in the discussion than face-to-face (FTF) discussants, and tended not to perceive their team members as individuals, providing evidence that the CMC users met the cognitive criteria for a state of deindividuation.  Nevertheless, CMC participants did not produce more negative behaviors than FTF participants, demonstrating that it is insufficient to attribute negative behavior solely to a deindividuated state.   These results are discussed in light of classical deindividuation theory and are contrasted with predictions form the more recent social identity/deindividuation model.

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